Our friends at Mercy for Animals mentioned us in a recent post called, Which Vegan YouTube Channels Are Most Popular? The article aims to break down which channels are most popular under various categories with a view towards helping aspiring vegan content creators figure out which niche market might work best for them. While our YouTube channel was nowhere near the top in subscribers or views, it did merit their mention within the subcategory of “Education,” alongside Bitesize Vegan and Mic the Vegan.
Of course, our channel has always strived to include a wide range of video content styles, including the two author, Emily Wilson, found to be the most popular: Lifestyle and Vlogs, as well as Recipes, Fitness, News and Reviews. But, interestingly, she may have pinpointed what may be considered the “problem” leading to our lower view counts than the top channels:
Effects of Content Type on PopularityBased on the data collected, the number of channel views increased by 23K on average with every additional video posted when controlling for the age of the channel and the number of subscribers. We found that the number of subscribers (when controlling for the number of videos and age of the channel) increased with the inclusion of Recipes, Vlog, Lifestyle, and Fitness by 51K, 40K, 5K, and 1.3K on average, respectively, while the number of subscribers decreased with the inclusion of Advocacy, Animal Videos, Opinion, Education, News, and Reviews by anywhere from 25K (Education) to 154K (Advocacy) on average.
